Problems with Customer Surveys: Biases & Limitations


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question 1 of 3

In customer survey evaluation, what is non-response bias?

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1. In customer survey evaluation, what is regional bias?

2. In customer survey evaluation, what is an example of a variation in customer interpretation?

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About This Quiz & Worksheet

Customer surveys are sometimes skewed by bias and other limitations, which you can test your knowledge of with this quiz and printable worksheet. Types of bias, limitations and other human factors will be the focus of quiz questions.

Quiz & Worksheet Goals

In this quiz, students will be assessed on:

  • Non-response bias
  • Regional bias
  • Common limitations
  • Repeatability in rating scale
  • Variations in customer interpretation

Skills Practiced

You can demonstrate your skill in the following areas:

  • Critical thinking - apply relevant concepts to examine information about customer interpretation in a different light
  • Knowledge application - use your knowledge to answer questions about regional bias
  • Interpreting information - verify that you can read information regarding common limitations to customer surveys and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related lesson on bias and limitations in customer surveys

Additional Learning

For further information, check out the associated lesson on this topic titled Problems with Customer Surveys: Biases & Limitations. This lesson covers the following goals:

  • Define different types of bias, their causes and their effects
  • Explain the concept of rating scale and how this could lead to problems in customer surveys
  • Know examples of each type of bias and limitation discussed in the lesson