Customer Value Analysis: Definition & Example


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is customer value analysis?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Which of the following is NOT a benefit of customer value analysis?

2. _____ is the ability of an organization to be identified by consumers in the market through the use of things such as logos, designs, and colors.

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Understanding customer value analysis is helpful to professionals in marketing and business and this quiz/worksheet combo will help test your understanding of its significance. The quiz will cover topics such what customer value analysis is and when businesses compare themselves to another organization.

Quiz & Worksheet Goals

You will be required to have knowledge on the following:

  • Benefits of CVA
  • Assessing rivals and competition
  • Definition of customer value analysis
  • Comparing an organization to another
  • The ability for a consumer to recognize a product

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about customer value analysis in a different light
  • Interpreting information - verify that you can read information regarding the benefits of CVA and interpret it correctly
  • Knowledge application - use your knowledge to answer a question about the ability for a consumer to recognize a product in a market

Additional Learning

To better understand the concepts related to customer value analysis, read through the lesson called Customer Value Analysis: Definition & Example. This lesson will assist you to:

  • Describe why customer service is important to businesses
  • Identify ways a business can measure the value of their organization and their products
  • Explain different ways a business can increase customer loyalty and sales
  • Determine why threats should be analyzed