What is Customer Value? - Marketing & Definition

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Customer value is _____.

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1. Which statement is FALSE regarding customer value?

2. Toothbrushes, Inc., is a toothbrush manufacturer. What can they do to increase the customer value of their toothbrushes?

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About This Quiz & Worksheet

The value the individual consumer places on a product or service becomes the customer value for that offering. This quiz/worksheet combo will help you test your understanding of that concept. You'll be assessed on how customers determine the value of an offering, and how companies can make their products more appealing to customers.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Market economics
  • Definition and importance of customer value
  • Factors that influence customer value

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Information recall - access the knowledge you've gained regarding customer value
  • Knowledge application - use your knowledge to answer questions about customer value

Additional Learning

To learn more about marketing, review the accompanying lesson called What is Customer Value? - Marketing, Definition, and quiz. This lesson covers these objectives:

  • Know the definition of customer value
  • Learn how to gauge customer value
  • Understand how to influence customer value
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