Qualitative & Quantitative Marketing Research: Data Collection & Analysis

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

_____ research asks questions about feelings, thoughts and opinions.

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1. Reading through a transcript, looking for patterns, and marking it up is known as what?

2. The smallest subset that would still present the same characteristics of the larger group is known as the correct _____.

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About This Quiz & Worksheet

You can easily and quickly determine what you know about qualitative and quantitative marketing research using this short quiz and worksheet combo. You might try taking the quiz before reviewing the lesson to see what you know and again after reading it to see what you retained from it.

Quiz & Worksheet Goals

For this quiz, you should be prepared to do the following:

  • Note which type of research deals with feelings, thoughts and opinions
  • Select the term or phrase that describes reading through and marking up a transcript as you look for patterns
  • Choose the term or phrase that describes the smallest subset that would still present the same characteristics of the larger group
  • Identify why putting data into a spreadsheet allows you to gain insight
  • Name what type of research deals with numbers

Skills Practiced

  • Interpreting information - verify that you can read information about how you can gain insight by putting data into spreadsheets and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the smallest subset presenting the same characteristics of larger groups
  • Knowledge application - use your knowledge to answer questions about which types of research addresses feelings and thoughts and which deals with numbers

Additional Learning

Use the lesson titled Qualitative & Quantitative Marketing Research: Data Collection & Analysis to expand your knowledge of this topic. You will have the opportunity to review more details about:

  • Methods used to collect qualitative data
  • Methods shared by both qualitative and quantitative research
  • Qualitative vs quantitative questions for survey respondents
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