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Database Marketing for Hospitality

Instructions:

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question 1 of 3

What is database marketing similar to?

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1. Which is NOT true about data utilization in hospitality?

2. Which is NOT an example of direct marketing?

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About This Quiz & Worksheet

The questions on this quiz are on the subject of database marketing for hospitality. See how well you can answer questions on how to use hospitality marketing data and examples of marketing types, among other topics.

Quiz & Worksheet Goals

The quiz will test you on such things as:

  • Discipline that database marketing is similar to
  • Characteristics of how hospitality data is utilized
  • Direct marketing examples
  • Methods for optimizing revenue
  • Basic rules for setting prices for room rates depending on season and day of week

Skills Practiced

  • Interpreting information - verify that you can review information regarding travel during the week and correctly interpret how it's priced
  • Information recall - access the knowledge you've gained regarding seasonal pricing
  • Knowledge application - use your knowledge to identify examples of direct marketing

Additional Learning

Learn more on this topic by studying the lesson called Database Marketing for Hospitality. See information including:

  • Specific information a company may request from its customers in hospitality
  • Types of customer preferences hospitality is interested in
  • Coupling market data with offering deals
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