What is Database Marketing? - Definition & Examples


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question 1 of 3

Information for database marketing can be collected from consumers in all of the following ways EXCEPT which source?

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1. After collecting customer data, what is the next step in building a database for marketing?

2. What is the biggest benefit of database marketing?

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About This Quiz & Worksheet

Work through the quiz and worksheet, seeing what you know about database marketing. Steps involved in this type of marketing and how information is collected for it are topics you need to be familiar with for the quiz.

Quiz & Worksheet Goals

The goal of these tools is to check your knowledge of:

  • The biggest advantage of database marketing
  • Types of customer information for databases
  • How to use database segmentation
  • The next step in building a database for marketing after collecting customer data

Skills Practiced

  • Information recall - access the knowledge you have gained about how information for database marketing is collected
  • Reading comprehension - ensure that you draw the most important details from the lesson on database marketing
  • Making connections - use understanding of the concept of database marketing to explain its biggest advantage

Additional Learning

If you still want to learn, access the lesson called What is Database Marketing? - Definition & Examples. Use this lesson to:

  • See how databases are typically structured
  • Identify the benefits of using database marketing
  • Review strategies for being successful with this form of marketing