Copyright

Decision-Making & Task Scenarios in Qualitative Marketing Research

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A small group of people who represent a larger population are assembled to give feedback about a product or service. The group is known as a:

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. What term is used to describe a market research study that asks participants to complete tasks using a product while market researchers are evaluating their methods and actions?

2. A focus group asked to listen to a sales pitch and provide their emotional reactions that lead to their final choice would be known as:

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

This quiz/worksheet assessment tool is designed to allow you to quickly and effectively measure your knowledge of marketing research processes relating to decision-making and task-based scenarios. You must recognize terms and relevant market research characteristics in order to complete this short quiz.

Quiz & Worksheet Goals

When you're ready to take this quiz, you should be prepared to:

  • Identify the name of the group described as a small group of people representing a larger population who are assembled to give feedback about a product or service
  • Select the term describing a market research study that has participants completing tasks using a product while their methods and actions are evaluated
  • Name the focus group that would be asked to listen to a sales pitch and provide their emotional reactions leading to their final choice
  • Choose which type of market research is marked by evaluating one's thoughts and feelings rather than statistics
  • Understand what the test group in task scenario research should not include

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as which study group represents a larger population and provides feedback about products or services
  • Information recall - access the knowledge you've gained regarding test groups in task scenario research
  • Knowledge application - use your knowledge to answer questions about specific types of market research and focus groups

Additional Learning

More detailed information can be reviewed by accessing the lesson called Decision-Making & Task Scenarios in Qualitative Marketing Research. You will learn:

  • Which kind of mistake scenario-based research protects against
  • What is one of the most important elements of scenario-based research
  • The two critical streams of information market researchers would receive from a task scenario study
Support