Decision-Making & Task Scenarios in Qualitative Marketing Research


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A small group of people who represent a larger population are assembled to give feedback about a product or service. The group is known as a:

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1. What term is used to describe a market research study that asks participants to complete tasks using a product while market researchers are evaluating their methods and actions?

2. A focus group asked to listen to a sales pitch and provide their emotional reactions that lead to their final choice would be known as:

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About This Quiz & Worksheet

This quiz/worksheet assessment tool is designed to allow you to quickly and effectively measure your knowledge of marketing research processes relating to decision-making and task-based scenarios. You must recognize terms and relevant market research characteristics in order to complete this short quiz.

Quiz & Worksheet Goals

When you're ready to take this quiz, you should be prepared to:

  • Identify the name of the group described as a small group of people representing a larger population who are assembled to give feedback about a product or service
  • Select the term describing a market research study that has participants completing tasks using a product while their methods and actions are evaluated
  • Name the focus group that would be asked to listen to a sales pitch and provide their emotional reactions leading to their final choice
  • Choose which type of market research is marked by evaluating one's thoughts and feelings rather than statistics
  • Understand what the test group in task scenario research should not include

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as which study group represents a larger population and provides feedback about products or services
  • Information recall - access the knowledge you've gained regarding test groups in task scenario research
  • Knowledge application - use your knowledge to answer questions about specific types of market research and focus groups

Additional Learning

More detailed information can be reviewed by accessing the lesson called Decision-Making & Task Scenarios in Qualitative Marketing Research. You will learn:

  • Which kind of mistake scenario-based research protects against
  • What is one of the most important elements of scenario-based research
  • The two critical streams of information market researchers would receive from a task scenario study