Decline Stage of the Product Life Cycle: Examples & Overview


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Which stage in the product life cycle is when a product dissolves as a result of decreased or negative growth?

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1. As competition in the market increases and multiple companies start to dominate the market, it is hard for the struggling companies to maintain _____.

2. A decrease in sales can result from which activity?

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About This Quiz & Worksheet

Find out all the basics of the decline stage of the product cycle, including what causes a product to enter it and what the consequences for the business that produces it are. Make sure you understand all of the characteristics of a product in decline before testing your knowledge with our quiz.

Quiz & Worksheet Goals

You will be quizzed on the following topics:

  • Increase in competition
  • Activities that can lead to a decrease in sales
  • Results of the decline stage
  • Dissolution of a product due to reduced or negative growth

Skills Practiced

Practice these skills using this quiz and worksheet:

  • Making connections - use your understanding of the decline stage to identify an example of a product in that stage
  • Interpreting information - verify that you can read information regarding the reasons for decreases in product sales and interpret it correctly
  • Information recall - access the knowledge you've gained regarding stages of the product life cycle

Additional Learning

When you're done with your primer on the decline stage of the product cycle, move on to the corresponding lesson, Decline Stage of the Product Life Cycle: Examples & Overview, where you will learn to:

  • List reasons why a product might fall into the decline stage
  • Describe how a business will respond when sales of a product decreases
  • Explain the relationship between return on investment (ROI) for a business, and a product reaching its decline stage
  • Discuss the decline of certain technology products through the lens of the product cycle