What is a Customer? - Definition & Overview


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question 1 of 3

Someone who may, at some point, want to buy products and services from your company is a:

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1. A _____ is a person or organization who has purchased, might purchase or does purchase products and services from your organization.

2. Someone who used to purchase goods or services from an organization is a:

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About This Quiz & Worksheet

Have a look at the quiz and worksheet to gauge your knowledge of the meaning of a customer. Different types of customers are topics on the quiz.

Quiz & Worksheet Goals

You can test your knowledge of the following business-related topics:

  • The importance of focusing on current customers
  • Type of customer that actively buys products and uses services
  • A person who might purchase, has purchased or does purchase services and products from an organization
  • A person who may buy products and services
  • Someone who used to purchase things from a business

Skills Practiced

  • Information recall - access the knowledge you have gained about a type of customer that has purchased something in the past
  • Knowledge application - use your knowledge to answer questions about the different types of customers
  • Reading comprehension - ensure that you draw the most important information from the business lesson on customers

Additional Learning

Look at the lesson called What Is a Customer? - Definition & Overview to gain more knowledge about customers. You can also:

  • See what customers look like
  • Review the characteristics of different types of customers
  • Understand why identifying the different types of customers is important