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What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

One of the main advantages of demographic segmentation is:

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1. When an organization spends time focusing on its customers and their wants and needs, customers will typically -

2. One of the main disadvantages of demographic segmentation is it can make an organization vulnerable to _____.

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About This Quiz & Worksheet

What is demographic segmentation in marketing, and how does it benefit a corporation? These are the main questions you'll be tackling in this assessment. Other topics you should know include potential disadvantages of demographic segmentation and the traits typically included in demographic segmentation.

Quiz & Worksheet Goals

These assessment tools will test you on:

  • The definition of demographic segmentation in marketing
  • The advantages and disadvantages of demographic segmentation
  • Types of demographic data included in demographic segmentation

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related demographic segmentation lesson
  • Making connections - use understanding of the concept of demographic segmentation in different contexts
  • Information recall - access the knowledge you've gained regarding demographic segmentation

Additional Learning

For more information on demographic segmentation in marketing, review the accompanying lesson, 'What is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages.' The lesson highlights the following objectives:

  • Define demographic segmentation
  • Identify the kinds of demographic data used in demographic segmentation
  • Discover benefits of demographic segmentation
  • Learn potential setbacks associated with demographic segmentation
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