Designing Experiments for Marketing Research


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What kinds of questions does a marketing research experiment help answer?

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1. What is the first step in designing a marketing research experiment?

2. Peggy needs to perform a marketing research experiment so she can decide which potential new product to include in the company's latest offerings. Which of the following marketing research experiments will give her the data she needs to make a decision?

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About This Quiz & Worksheet

Complete this worksheet and quiz to test your understanding of designing experiments for marketing research. The first step in designing a marketing research experiment and questions that a marketing research experiment helps to answer are topics covered on the quiz.

Quiz & Worksheet Goals

These assets let you test your familiarity with:

  • Hypothesis that can be answered by a fake shop in a laboratory
  • Questions that are answered by marketing research experiments
  • The first step in designing a marketing research experiment
  • Consideration when choosing the type of experiment to do in a marketing research experiment

Skills Practiced

  • Information recall - access the knowledge you have gained about the best type of marketing research experiment for an owner trying to decide which new product to offer
  • Reading comprehension - ensure that you draw the most important details from the lesson on designing experiments for marketing research
  • Interpreting information - verify that you can read information about what questions marketing research experiments answer and interpret it correctly

Additional Learning

Designing Experiments for Marketing Research is a lesson that you can access any time to complete these tasks:

  • Identify the steps required to create a marketing research experiment
  • Determine what a hypothesis is
  • Differentiate between lab and field experiments
  • Recall how long it takes to gather data for field experiments