How to Design Market Research Studies


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question 1 of 3

What are the three types of research?

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1. When conducting descriptive research, it is important to ask _____ question(s) at a time.

2. Exploratory research is sometimes called _____ research.

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About This Quiz & Worksheet

Complete the quiz and worksheet to see how well you know how to design market research studies. You need to know about different types of research for the quiz.

Quiz & Worksheet Goals

These assessments help gauge your understanding of:

  • The type of scale that shows responses from best to worst in a survey
  • Another name for exploratory research
  • The purpose of casual research
  • The three types of research
  • What questions to keep in mind when conducting descriptive research

Skills Practiced

Use this quiz and worksheet to practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the lesson on designing market research studies
  • Information recall - access the knowledge you have gained regarding how to conduct market research
  • Knowledge application - use your knowledge to answer questions about the different types of market research

Additional Learning

Take some more time to explore the lesson named 'How to Design Market Research Studies'. After completing it, you should be able to:

  • Explain the purpose of market research, or customer insights
  • Describe the three types of market research and understand when each are used
  • List the important considerations that apply to every type of research