Determining Specific Customer Requirements


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question 1 of 3

How does research give a company a better understanding of their customers' requirements?

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1. How does customer feedback help a company?

2. Why do some customers prefer to shop directly at the store instead of online?

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About This Quiz & Worksheet

The use of customer feedback can help a company provide better services and products. This quiz will help you determine your understanding of market research with effective types of research and common customer traits.

Quiz & Worksheet Goals

In this assessment, you will be quizzed on your understanding of market research, including:

  • Customer feedback
  • Product introduction
  • Online versus in-store shopping

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information about determining customer requirements from the related lesson
  • Making connections - use understanding of the concept of customer feedback
  • Information recall - access the knowledge you've gained regarding effective ways to introduce a new product

Additional Learning

To learn more about market research and customer needs, review the lesson titled Determining Specific Customer Requirements. This goes more in-depth about consumers, including:

  • Reasons for market research
  • Purchasing trends
  • Methods of receiving feedback