Business Plans: How to Develop a Business Mission Statement

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What question does a business mission statement answer?

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1. How does a business mission statement relate to marketing?

2. What is marketing myopia?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of developing a business mission statement. To pass the quiz you'll need to know the characteristics of well defined mission statement and common mistakes that occur when developing a mission statement.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The question that a business mission statement seeks to answer
  • The relationship between a mission statement and marketing
  • The essential characteristics of marketing myopia
  • The common pitfall of a mission statement
  • The course of action for large companies with different units in developing mission statements

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as mission statement and marketing myopia
  • Reading comprehension - ensure that you draw the most important information from the related developing a business mission statement lesson
  • Interpreting information - verify that you can read information regarding developing a business mission statement and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about developing a business mission statement

Additional Learning

To learn more about factors involved in creating a mission statement, review the corresponding lesson on Developing a Business Mission Statement. This lesson covers the following objectives:

  • Define the exact meaning of mission statement
  • Identify the question that a business mission statement seeks to answer
  • Know the relationship between a mission statement and marketing
  • Learn the essential characteristics of marketing myopia
  • Appreciate the common pitfall of a mission statement
  • Understand the course of action for large companies with different units in developing mission statements
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