How to Write a Marketing Plan


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question 1 of 3

What should the introduction section of a marketing plan include?

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1. What is a marketing plan?

2. The targeted audience section of the marketing plan _____.

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About This Quiz & Worksheet

Use this quiz and corresponding worksheet to test your understanding of the marketing plan development process. You will be quizzed on the sections of a marketing plan and how to implement such a plan once it is complete.

Quiz & Worksheet Goals

The practice questions in this quiz will require that you:

  • Define marketing plan
  • Recognize what needs to be included in the introduction section of a marketing plan
  • Identify what the targeted audience section of the plan is for
  • Realize the main focus of a marketing plan implementation
  • Explain what should be included in the market research and analysis section

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information regarding specific sections of a marketing plan from the related lesson on writing these plans
  • Interpreting information - verify that you can read information regarding the implementation of a marketing plan and interpret it correctly
  • Defining a key concept - ensure that you can accurately define the phrase 'marketing plan'

Additional Learning

A lot goes into the creation of a marketing plan and you might want to review more details about this process once you complete this assessment. If so, access the lesson titled How to Write a Marketing Plan, which covers:

  • What a marketing plan is and how they differ for large and small companies
  • The importance of drafting an outline for a marketing plan
  • Each essential section that should be included in this plan
  • The steps that should be taken when implementing a marketing plan