The Importance of Building an Email List


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question 1 of 3

Which one of the following best defines email fatigue?

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1. In business, how are email lists used?

2. Of the following, which one is an example of an offline method for acquiring email subscriptions?

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About This Quiz & Worksheet

In this self-assessment quiz you'll be given a series of multiple-choice questions dealing with creating email lists. The questions will ask you fundamental questions about developing effective email lists.

Quiz & Worksheet Goals

This quiz will assess your knowledge of the following topics:

  • The term used when subscribers open less email over time
  • How email lists are used by businesses
  • Methods for gaining subscribers
  • What term is used to describe a drop in email subscribers
  • Types of emails received by customers from a business

Skills Practiced

Here are some of the skills you'll need for this quiz:

  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Information recall - access the knowledge you've gained regarding how businesses use email lists
  • Making connections - use your understanding of developing email lists to describe methods for gaining subscribers
  • Knowledge application - use your knowledge to identify the types of emails businesses send to their customers

Additional Learning

For more on this subject, take a look at our lesson The Importance of Building an Email List. The short video lesson will help you understand concepts such as:

  • Creating email lists
  • How to avoid drop-offs in subscriber numbers
  • Distributing emails at a reasonable rate
  • Ways businesses can utilize email lists to strengthen relationships with customers