Strategic Marketing Plans: Elements & Development


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question 1 of 3

The _____ statement forms the basis for the marketing messages you develop.

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1. Market research can help you to better understand _____.

2. _____ and _____ help you to differentiate and market your product.

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About This Quiz & Worksheet

What are strategic marketing plans? See what you know about these plans by working through the quiz and worksheet.

Quiz & Worksheet Goals

The goal of these tools is to check your comprehension of:

  • What market research can do
  • Type of statement that forms the basis for the marketing messages
  • First step to developing a marketing strategy
  • What metrics for a successful marketing plan can include
  • Things that help you differentiate and market your product

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on developing strategic marketing plans
  • Knowledge application - use your knowledge to answer questions about marketing strategies
  • Information recall - access the knowledge you have gained about the purpose of market research

Additional Learning

You have the ability to learn more by going through the lesson called Strategic Marketing Plans: Elements & Development. Use this lesson to:

  • Determine what a strategy refers to
  • See how competition is identified
  • Understand the benefits of creating a marketing plan