Differentiated Products: Definition & Examples


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Which of the following is an example of product differentiation on the basis of physical characteristics?

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1. Studies conducted by Nielson Global Research show that some customers are willing to pay more for a product if the company ________.

2. Opening a Starbucks in the lobby of a hospital is an example of product differentiation on the basis of _________.

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About This Quiz & Worksheet

This quiz and worksheet can help you verify your knowledge of differentiated products and why they are important. Practice questions test your understanding of topics like warranty and social causes.

Quiz & Worksheet Goals

Use these assessment tools to check your knowledge of:

  • Differentiation of a product's physical qualities
  • Research conducted by Nielson Global Research
  • Characteristics of differentiated products
  • Ways to make products and businesses stand out

Skills Practiced

Use this quiz/worksheet combo to help you practice these skills:

  • Defining key concepts- ensure that you can accurately define main phrases, such as the term that describes a marketing strategy for promoting the differences of a business or product
  • Information recall - access the knowledge you have gained regarding important considerations when differentiating a product
  • Making connections - use your understanding of the concept of differentiation based on physical aspects to identify an example of this approach

Additional Learning

More details about differentiated products are available in the accompanying lesson: Differentiated Products: Definition & Examples. This lesson will help you:

  • Determine how businesses differentiate their products
  • Explain differentiation related to warranties
  • Identify advantages related to business location
  • Understand benefits of differentiating products