Using Digital Analytics in Marketing


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question 1 of 3

_____ helps marketers understand the results of a marketing campaign.

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1. Which of the following is an example of a metric used in digital analytics?

2. Which of the following is FALSE regarding big data?

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About This Quiz & Worksheet

Use the worksheet and quiz to figure out how much you know about using digital analytics in marketing. Practice problems assess your understanding of how to use these analytics effectively.

Quiz & Worksheet Goals

In these materials, you can check your understanding of:

  • What digital analytics measure
  • What the company should identify to ensure effective digital analytics
  • What it takes to be a good candidate for a digital analytics job
  • An example of an effective payment metric
  • An example of a metric that can be measured using digital analytics

Skills Practiced

  • Reading comprehension - make sure that you draw the most important information from the marketing lesson
  • Knowledge application - use your knowledge to answer a question about what these analytics measure
  • Information recall - access the knowledge you have gained regarding a good example of an effective payment metric

Additional Learning

See what more you can learn about these analytics by reading the lesson called Using Digital Analytics in Marketing. This lesson is an easy-to-use resource for helping you complete these tasks:

  • Define digital analytics
  • Identify the different types of digital analytics data
  • Examine how payment metrics are used
  • Determine how to be a good digital analyst