Digital Direct Marketing: Definition & Examples


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question 1 of 3

How does the idea of ''address'' play into digital direct marketing?

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1. You can find digital direct marketing in all of these places EXCEPT which?

2. What web feature allows marketers to observe browsing and buying behaviors to better customize direct marketing messages?

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About This Quiz & Worksheet

Test your knowledge of digital direct marketing with this multiple-choice quiz and worksheet. The quiz requires you to understand how marketers benefit from digital marketing and related technology.

Quiz & Worksheet Goals

This quiz will assess what you know about the following:

  • How 'address' relates to digital direct marketing
  • Where digital direct marketing is found
  • How marketers observe buying behaviors to customize direct marketing messages
  • The benefits of using email for digital direct marketing
  • Using SMS in digital direct marketing

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about digital direct marketing
  • Interpreting information - verify that you can read information about customizing direct marketing messages and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the use of SMS in digital direct marketing

Additional Learning

Learn more about this topic with the lesson titled Digital Direct Marketing: Definition & Examples. Here are examples of what's in the lesson:

  • An overview of what digital direct marketing is
  • Diverse marketing strategies
  • How keywords are used