Digital Marketing: Definition, Strategies & Example

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

How does digital marketing differ from other forms of marketing?

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1. Which of the following digital marketing forms includes Instagram, Facebook and Twitter?

2. Which of the following digital marketing media is LIKELY found in a hospital waiting room?

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About This Quiz & Worksheet

Use this quiz/worksheet combo to quickly assess what you know about digital marketing. You will be quizzed on digital marketing characteristics and strategies.

Quiz & Worksheet Goals

Quiz questions in this assessment address the following:

  • The difference between digital and traditional marketing
  • A digital marketing medium that includes Instagram
  • What digital marketing medium is found in a doctor's waiting room
  • A key characteristic or characteristics of digital marketing
  • Which digital marketing strategy could be considered a bribe

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson, such as the characteristics of digital marketing
  • Making connections - understand the concept of a certain digital marketing strategy as a bribe
  • Distinguishing differences - compare digital marketing to traditional marketing practices
  • Information recall - access the knowledge you've gained regarding the type of digital marketing found in a doctor's waiting room

Additional Learning

You will find more details about this topic in the lesson titled, Digital Marketing: Definition, Strategies & Example. This lesson covers:

  • How people found information about businesses in the pre-digital era
  • Various names that refer to digital marketing
  • Steps for creating a digital marketing plan
  • How to create and use a marketing funnel
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