Using Digital Tools to Identify a Target Market


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question 1 of 3

What is a set group of consumers to whom your product or service aims for?

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1. What is market segmentation?

2. If digital marketing is an extreme version of word-of-mouth marketing, which of the following tools would a marketer avoid?

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About This Quiz & Worksheet

The following quiz and worksheet will test what you know about digital market tools. Questions will ask you to identify different markets as well as ways to research them.

Quiz & Worksheet Goals

In this assessment, you'll see what you know about topics like:

  • What you call the group of consumers your product is aimed at
  • What market segmentation is
  • What digital tools are and are not good for listening to customers

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as how marketers use cookies
  • Defining key concepts - ensure that you can accurately define main phrases, such as market segmentation
  • Knowledge application - use your knowledge to answer a question about the way in which unpaid search engine marketing can affect a website

Additional Learning

Get a more detailed understanding of different modern marketing methods by reading the lesson titled, Using Digital Tools to Identify a Target Market. It will help you understand new information, such as:

  • Examples of different product markets
  • How a marketer might use paid search engine marketing
  • Why there are some privacy concerns over the use of cookies