Comparing Traditional Marketing to Digital Marketing & Advertising Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

_____ is a broad category that incorporates traditional strategies like print, broadcast, direct mail, and telephone.

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1. Which of these is NOT a form of digital advertising?

2. Which of these is NOT a form of traditional advertising?

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About This Quiz & Worksheet

This quiz/worksheet combo tests your knowledge of the differences between traditional marketing and digital marketing. Forms of digital marketing and traditional marketing are covered on the quiz.

Quiz & Worksheet Goals

You'll see these topics on the quiz:

  • Benefits of digital marketing
  • How traditional marketing is helpful
  • Forms of traditional marketing
  • A broad category that incorporates traditional strategies like print and direct mail

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on traditional marketing vs. digital marketing
  • Knowledge application - use your knowledge to answer questions about the benefits of digital and traditional marketing
  • Information recall - access the knowledge you have gained about forms of digital marketing

Additional Learning

If you'd like to learn more about this topic, go through the lesson called Comparing Traditional Marketing to Digital Marketing & Advertising. This lesson can help you complete the following goals:

  • Define marketing mix
  • Identify the negatives of traditional marketing
  • See how traditional marketing forms differ from digital marketing forms
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