Direct Digital Marketing: Advantages & Disadvantages


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question 1 of 3

Direct digital marketing employs all of these channels EXCEPT which?

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1. This advantage of direct digital marketing allows you to choose who receives your message.

2. How does direct digital marketing compare in terms of expense to more traditional forms of advertising?

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About This Quiz & Worksheet

Find out how much you actually know about direct digital marketing with this brief quiz and worksheet. You should be familiar with its advantages and disadvantages.

Quiz & Worksheet Goals

This quiz will gauge what you know about the following:

  • Channels employed by direct digital marketing
  • An advantage of direct digital marketing related to messaging recipients
  • How this type of marketing is different from traditional forms of advertising
  • Disadvantages related to the varying sizes of mobile devices
  • An issue related to the use of web cookies

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the pros and cons of direct digital marketing
  • Interpreting information - verify that you can read information about concerns related to web cookies and interpret it correctly
  • Information recall - access the knowledge you've gained regarding channels used by direct digital marketing

Additional Learning

To take a closer look at this topic, review the lesson titled Direct Digital Marketing: Advantages & Disadvantages. Here are a few examples of what's included in this lesson:

  • An overview of direct digital marketing
  • Top reasons to use direct digital marketing
  • The importance of ensuring compliance and proper email delivery