Direct Marketing: Methods & Segmentation

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which best defines direct marketing?

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1. Which is a direct marketing method?

2. What is an example of telemarketing?

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About This Quiz & Worksheet

This quiz/worksheet set will quickly and effectively measure your understanding of different direct marketing campaigns. You will be asked to identify different styles and compare their advantages and disadvantages.

Quiz & Worksheet Goals

In this quiz and worksheet you can see what you know about:

  • The definition of direct marketing
  • Specific methods of direct marketing
  • What telemarketing is

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as advantages of email marketing
  • Defining key concepts - ensure that you can accurately define main phrases, such as direct marketing and telemarketing
  • Knowledge application - use your knowledge to answer questions about different methods of direct marketing and the advantages and disadvantages of them

Additional Learning

Read the lesson titled Direct Marketing: Methods & Segmentation to improve your understanding about this advertising and sales technique. This lesson will cover important information such as:

  • What direct mailing is
  • Why effective spam filtering can lessen the effectiveness of an email marketing campaign
  • How companies segment their marketing efforts
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