Direct to Consumer Sales Model: History, Trends & Examples


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Who is eliminated in the direct to consumer sales model?

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1. This type of retail store may be a good fit for a brand looking to place a large store in a high-traffic area.

2. Why is the permanency of a retail location of importance to a brand considering a storefront?

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About This Quiz & Worksheet

The direct to consumer sales model is a trend among modern companies. With this quiz/worksheet combo, you can discover what you know about this trend in areas like the parties involved in direct to consumer sales and a type of store that's best for a high-traffic location.

Quiz & Worksheet Goals

You'll be quizzed on these areas of modern retail trends:

  • Importance of a retail location's permanency
  • Reasons a brand might consider opening its own retail storefront
  • Store experience brands use to create buzz for a service or product

Skills Practiced

  • Reading comprehension - make sure you know the most important information about the type of large store that's likely to be placed in a high-traffic location
  • Information recall - access the knowledge you've gained regarding the aspect that is eliminated in a direct to consumer sales model
  • Knowledge application - use your knowledge to answer questions about a store experience used to create buzz and why a brand might open a retail storefront

Additional Learning

Find out more about the modern way of providing customer service in the accompanying lesson named Direct to Consumer Sales Model: History, Trends & Examples. You'll have a chance to cover the following topics:

  • Direct to consumer sales model in Apple
  • Choice between traditional retail stores and online shopping
  • Brand variety in different direct to consumer sales experiences
  • Specific customer needs/evaluating the strength of your brand