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How to Write Marketing Copy

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Why is it important for marketing copy to connect to customers emotionally?

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1. Which of the following is a way to persuade a customer to buy a product?

2. What is the best way to describe a product in marketing copy?

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About This Quiz & Worksheet

Marketing copy is one way to attract prospective customers. These assessments will help you review your knowledge of different appeals and formatting found in marketing copy.

Quiz & Worksheet Goals:

Knowledge of the following related to marketing copy will be tested:

  • Benefit of using shorter sentences
  • Ways to describe a product
  • Methods used to persuade customers to buy products

Skills Practiced

  • Information recall - access the knowledge you've gained regarding the importance of marketing copy appealing to customers emotionally
  • Reading comprehension - ensure that you draw the most important information from this lesson
  • Knowledge application - use your knowledge to answer a question regarding why new features should be pointed out in marketing copy

Additional Learning

Learn more about this topic by completing the lesson titled How to Write Marketing Copy. Objectives covered include:

  • Review the different types of copy
  • Understand issues related to word count
  • Know the function of marketing copy
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