Early Adopters in Marketing: Definition & Overview Video


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question 1 of 3

Which of the following statements is NOT true?

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1. Which of the following statements is true?

2. Early adopters are:

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About This Quiz & Worksheet

The multiple-choice questions on this quiz and worksheet are all in true/false format, and they'll evaluate what you know about who early adopters are and how marketers can gain their attention.

Quiz & Worksheet Goals

Prepare to answer quiz questions on the following:

  • Facts about early adopters
  • Attracting early adopters
  • Characteristics of early adopters

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Information recall - access the knowledge you've gained regarding the traits of early adopters
  • Reading comprehension - ensure that you draw the most important information from the related lesson on early adopters in marketing
  • Knowledge application - use your knowledge to answer questions about what selling to early adopters can bring

Additional Learning

Keep studying this specific slice of the buying populace via the accompanying lesson, Early Adopters in Marketing: Definition & Overview. This lesson covers the following objectives:

  • Define the term 'early adopters'
  • Describe the benefits a company can enjoy selling to this marketing segment
  • Appreciate the best ways businesses can target the early adopter