Advertising Strategies in Digital Marketing Campaigns

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is marketing where people seek out your advertising?

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1. When you purchase ads on a social media platform, what kind of marketing are you engaging in?

2. This is an example of what kind of advertising?

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About This Quiz & Worksheet

The worksheet/quiz combo is a tool that lets you assess your understanding of advertising strategies in digital marketing campaigns. Different types of marketing, like pull and permission marketing, are the focus of the quiz.

Quiz & Worksheet Goals

You'll get to assess your knowledge of:

  • An example of permission marketing
  • Marketing type where people seek out your advertising
  • Type of marketing that involves purchasing ads on a social media platform
  • When pull marketing should be used

Skills Practiced

  • Information recall - access the knowledge you have gained about permission marketing and pick out an example from a given list
  • Reading comprehension - ensure that you draw the most important details from the lesson on advertising strategies in digital marketing campaigns
  • Interpreting information - verify that you can view an image of advertising and interpret its type correctly

Additional Learning

Advertising Strategies in Digital Marketing Campaigns is a lesson you can access 24/7 to study more about:

  • Percentage of Americans who shop online
  • Goals of permission marketing
  • How ad blocking works
  • How to combine different kinds of advertising
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