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Impact of Executive Social Media Activity on the Company

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is a known positive impact of an executive's use of social media?

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1.

Which of the following is a possible impact as a result of the recruitment of top employees into a firm?

I. Increased innovation

II. Improved business results

III. A better competitive edge

2. A social executive might utter the wrong phrase on social media, impacting a company's bottom line as a result of _____.

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About This Quiz & Worksheet

This mobile-friendly quiz will assess what you know about the effects of executive social media use. Questions will cover important topics including a positive impact of an executive's use of social media and a potential outcome of the recruitment of top employees into a firm.

Quiz & Worksheet Goals

You'll be required to answer questions about the following:

  • Social media use that could lead to an impact on a company's bottom line
  • Issues, such as hacks, that could negatively affect a company
  • Increase in an aspect of a company's brand that could lead to more customers and partners

Skills Practiced

  • Reading comprehension - make sure you know the most important information from the lesson on the effects of executive social media use, like a possible result of the recruitment of top employees into a firm
  • Knowledge application - use your knowledge to answer questions about an example of a positive impact of an executive's use of social media and the kind of negative impact associated with things like hacks
  • Information recall - access the knowledge you've gained regarding a way to increase interest in a company's brand that can lead to more customers and investors

Additional Learning

You can learn more about executive social media use in the lesson we've prepared called Impact of Executive Social Media Activity on the Company. Follow along with these points:

  • Social media platforms
  • Positive information posted by an executive
  • Examples of negative impacts of social media use
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