Introduction to Marketing: Definition and Applications

About This Quiz & Worksheet

This quiz and worksheet combo can help you assess your knowledge of marketing. In order to pass it, you will need to know the four p's of marketing.

Quiz & Worksheet Goals

This worksheet and quiz will cover these marketing concepts:

• Definition of marketing
• Four p's in marketing
• Example of a failed exchange
• What place refers to in regards to marketing

Skills Practiced

Use this quiz and worksheet to practice the following skills:

• Knowledge application - use your knowledge to answer questions about marketing
• Defining key concepts - ensure that you can accurately define main phrases, such as marketing and failed exchange
• Information recall - access the knowledge you have gained regarding the four p's in marketing

Additional Learning

To learn more about marketing principles, review the accompanying lesson titled Introduction to Marketing: Definition and Applications. This lesson will help you:

• Define each of the four p's in marketing
• Understand what marketing means
• Examine the benefits of marketing