Introduction to Marketing: Definition and Applications


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question 1 of 3

What is the definition of marketing?

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1. An exchange is when:

2. What are the four p's in marketing?

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About This Quiz & Worksheet

This quiz and worksheet combo can help you assess your knowledge of marketing. In order to pass it, you will need to know the four p's of marketing.

Quiz & Worksheet Goals

This worksheet and quiz will cover these marketing concepts:

  • Definition of marketing
  • Four p's in marketing
  • Example of a failed exchange
  • What place refers to in regards to marketing

Skills Practiced

Use this quiz and worksheet to practice the following skills:

  • Knowledge application - use your knowledge to answer questions about marketing
  • Defining key concepts - ensure that you can accurately define main phrases, such as marketing and failed exchange
  • Information recall - access the knowledge you have gained regarding the four p's in marketing

Additional Learning

To learn more about marketing principles, review the accompanying lesson titled Introduction to Marketing: Definition and Applications. This lesson will help you:

  • Define each of the four p's in marketing
  • Understand what marketing means
  • Examine the benefits of marketing