Email Marketing Campaign: Definition & Elements


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What is the purpose of setting a goal for an email campaign?

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1. When acquiring email addresses consider all of these tactics EXCEPT which?

2. Which of these tactics would work if you're wanting to integrate your email messaging across multiple channels?

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About This Quiz & Worksheet

Why do email marketing campaigns exist? You can figure out how much you know about them and important elements that make them successful by using the worksheet/quiz.

Quiz & Worksheet Goals

You can test your understanding of:

  • The purpose of setting a goal for an email campaign
  • A feature that helps all emails comply with federal regulations
  • What to use once your email campaign has started running
  • A tactic for integrating your email messaging across multiple channels
  • Tactics for acquiring email addresses

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on email marketing campaigns
  • Information recall - access the knowledge you have gained about the tactics for acquiring email addresses
  • Knowledge application - use your knowledge to answer questions about important considerations when creating an email marketing campaign

Additional Learning

To learn more, use the lesson called Email Marketing Campaign: Definition & Elements. This lesson can help you:

  • Determine what an email marketing campaign is
  • Analyze elements that make one of these campaigns successful
  • Figure out what demographic refers to