Email Marketing Conversion Rates


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question 1 of 3

What is the purpose of the conversion rate metric?

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1. How do you figure conversion rate?

2. Conversion rates tells you not only how many people have completed your offer, but also this:

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About This Quiz & Worksheet

How do email marketers measure the success or failure of their campaigns? The following quiz and attached worksheet will make sure you understand how email conversion rates are measured and used. You will be asked about different factors that go into these figures and how they are used.

Quiz & Worksheet Goals

In this quiz/worksheet combo you'll see if you know about:

  • Figuring conversion rate
  • The purpose of conversion rates
  • Different factors you can learn from conversion rate data
  • Methods used to boost conversion

Skills Practiced

  • Defining key concepts - ensure that you can accurately define main phrases, such as conversion rate metrics
  • Information recall - access the knowledge you've gained regarding what you can add to emails to try and boost conversion rates
  • Knowledge application - use your knowledge to answer questions about what you can learn from conversion rate metrics and how you figure it

Additional Learning

Learn more about this type of marketing by reading the lesson titled Email Marketing Conversion Rates. This lesson will help you explore topics like:

  • Calls-to-action
  • Segmentation in emails
  • How landing pages affect conversion rates