Email Marketing Design: Text, Graphics, Audio & Video Components


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question 1 of 3

You send a business email using all italics in the body of your message. Why is this a bad business practice?

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1. Which of the following can be included in the body of your email to engage your reader and enhance your message?

2. Why should email marketing campaigns be readable on smartphones above all else?

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About This Quiz & Worksheet

In email marketing, there are different design elements that need to be utilized. See what you know about these elements in design, including text and graphics, by using the worksheet and quiz.

Quiz & Worksheet Goals

The goal of these materials is to check your knowledge of:

  • A fresh angle of incorporating interactive images in an email
  • Important feature to consider when creating an email text
  • Something that entices readers to open your email
  • The maximum width for graphics in an email campaign
  • What email marketing campaigns should be readable on

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on email marketing design elements
  • Interpreting information - verify that you can read information about the maximum width for graphics in an email campaign and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about ways email marketing campaigns can be successful

Additional Learning

You can gain more insights about these marketing strategies by using the lesson called Email Marketing Design: Text, Graphics, Audio & Video Components. Use this lesson to:

  • See how to choose images for an email marketing campaign
  • Determine how templates are chosen for email marketing
  • Analyze the importance of marketing through emails