Email Marketing Metrics


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question 1 of 3

Email marketing is defined as:

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1. Which one of these is NOT a benefit of measuring email marketing tactics?

2. A conversion rate email marketing metric tells you what?

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About This Quiz & Worksheet

This quiz and worksheet are offered as an assessment of what you know about measuring your email marketing efforts. You'll review what you know about what email marketing is and the terminology related to email marketing metrics.

Quiz & Worksheet Goals

This quiz and worksheet test your knowledge of:

  • What email marketing is
  • Benefits of measuring email marketing tactics
  • What a conversion rate is and what it tells you
  • The two types of bounce rates

Skills Practiced

  • Knowledge application - use what you know about email marketing to answer questions about the benefits of measuring your tactics
  • Interpreting information - review information about bounce rates and interpret it correctly
  • Information recall - remember what a conversion rate is

Additional Learning

Get a deeper review of this topic with the accompanying lesson, Email Marketing Metrics. In this lesson, you'll find more detail about the following:

  • Messages that are considered email marketing
  • Definition of email marketing metrics
  • Unsubscribe rates and their significance
  • Return on Investment