Emerging Integrated Marketing Communication Channels


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question 1 of 3

What is integrated marketing communications?

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1. This marketing channel is a great place to receive feedback on your brand and engage in a two-way conversation with consumers.

2. These marketing channels are quick ways to reach consumers directly with your marketing message:

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About This Quiz & Worksheet

Back in the day, we got all of our adds from watching TV, listening to the radio, or reading newspapers and magazines. But with more and more people moving away from these forms of media to online media, companies have integrated new marketing communication strategies with old. Use this assessment to test your understanding of emerging integrated marketing communication channels.

Quiz & Worksheet Goals

Complete this assessment to test your understanding of:

  • Integrated marketing communications
  • Benefits of the various types of digital marketing channels
  • Traditional and new marketing communication strategies
  • Using multiple channels to integrate marketing messages

Skills Practiced

Some key skills tested with this assessment include:

  • Defining key concepts - ensure that you can accurately define main phrases, such as integrated marketing communication
  • Distinguishing differences - compare and contrast topics from the lesson, such as traditional and new marketing communication strategies
  • Knowledge application - use your knowledge to answer questions about various channels of marketing communication

Additional Learning

To improve your understanding of the material covered in this assessment, study the lesson Emerging Integrated Marketing Communication Channels. With this lesson, you will study the topics of the assessment and:

  • Search engine optimization
  • Pay-per-click adds
  • The use of blogs in advertising