What is Emotional Branding? - Definition & Examples


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question 1 of 3

What is meant by the phrase ''emotional branding''?

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1. What is the goal when using emotional branding in marketing?

2. What characteristic does emotional branding foster in consumers?

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About This Quiz & Worksheet

Discover what you know about emotional branding. Answer study questions on key topics that include a definition of this term and the reason it's used in marketing.

Quiz & Worksheet Goals

You'll be quizzed on these areas of interest:

  • An attribute from consumers that comes from emotional branding
  • Emotional branding examples
  • Marketing associated with Apple products

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about emotional branding
  • Information recall access the knowledge you've gained regarding a few examples of emotional branding and why this is a useful marketing tool
  • Making connections - use your understanding of emotional branding to explain its use in Apple's marketing techniques

Additional Learning

Learn more about marketing with the accompanying lesson named What is Emotional Branding? - Definition & Examples. Follow along via these study points listed below:

  • Examples of emotional branding through marketing slogans
  • Building relationships with consumers and why it's important
  • Two organizations that use emotional branding effectively