Strategies for Generating Repeat Business & Increasing Productivity


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question 1 of 3

Which strategy to generate repeat business includes special discounts for preferred customers?

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1. What is a targeted email?

2. Which strategy for generating repeat business is innocent and unforced?

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About This Quiz & Worksheet

In business it's not enough to sell a great product or service, companies must develop lasting customer relationships in order to ensure future sales. The strategies businesses use to promote customer loyalty are the focus of this quiz and worksheet.

Quiz & Worksheet Goals

This quiz lets you assess your knowledge on the following topics:

  • Targeted e-mails
  • Types of inducement strategies and their characteristics
  • A characteristic common to all of these strategies
  • Streamlining the transaction process

Skills Practiced

  • Information recall - access your knowledge on the communication strategies businesses use to maintain customer loyalty
  • Interpreting information - make sure you can read about different techniques used to maintain customers and understand the main points
  • Knowledge application - use your knowledge to answer questions about the incentives companies use to generate repeat sales

Additional Learning

To learn more, read the lesson, Strategies for Generating Repeat Business & Increasing Productivity. The business lesson covers the following objectives:

  • Describe how targeted e-mail supports customer relationships
  • List some of the sales incentives businesses use to maintain customers
  • Explain how repeat customers can help businesses expand
  • Compare targeted e-mail and newsletters as techniques for generating repeat business