Copyright

Environmental Scanning in Marketing: Definition, Examples & Methods Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is environmental scanning?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Technology should always be part of an environmental scan because _____

2. What are social/demographic factors?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Environmental scanning plays an important role in the business decision-making process. You will be quizzed on key principles and ideas regarding environmental scans.

Quiz & Worksheet Goals

During the quiz you will:

  • Define environmental scanning
  • Explain why technology is important to environmental scanning
  • Name some relevant social/demographic factors
  • Point out how often a business should conduct an environmental scan
  • Identify external sources to study during an environmental scan

Skills Practiced

  • Information recall - access the knowledge you've gained to point out when a business should conduct an environmental scan
  • Defining key concepts - ensure that you can properly define main terms, such as environmental scanning
  • Knowledge application - use your knowledge to identify key social/demographic factors

Additional Learning

The lesson called Environmental Scanning in Marketing: Definition, Examples & Methods contains more information on this subject. The lesson is centered on the following objectives:

  • Describe SWOT analysis
  • Explain why it is important for a business to study its competition
  • Name some factors that are part of the legal environment
Support