Environmental Scanning in Marketing: Definition, Examples & Methods - Quiz & Worksheet


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What is environmental scanning?

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1. Technology should always be part of an environmental scan because _____

2. What are social/demographic factors?

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About This Quiz & Worksheet

Environmental scanning plays an important role in the business decision-making process. You will be quizzed on key principles and ideas regarding environmental scans.

Quiz & Worksheet Goals

During the quiz you will:

  • Define environmental scanning
  • Explain why technology is important to environmental scanning
  • Name some relevant social/demographic factors
  • Point out how often a business should conduct an environmental scan
  • Identify external sources to study during an environmental scan

Skills Practiced

  • Information recall - access the knowledge you've gained to point out when a business should conduct an environmental scan
  • Defining key concepts - ensure that you can properly define main terms, such as environmental scanning
  • Knowledge application - use your knowledge to identify key social/demographic factors

Additional Learning

The lesson called Environmental Scanning in Marketing: Definition, Examples & Methods contains more information on this subject. The lesson is centered on the following objectives:

  • Describe SWOT analysis
  • Explain why it is important for a business to study its competition
  • Name some factors that are part of the legal environment