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Impact of Ethical Marketing on Consumers

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Ethical marketing is defined as:

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1. All of the following are examples of unethical marketing practices EXCEPT:

2. All of the following are guidelines issued by the American Marketing Association to ensure ethical marketing strategies and tactics EXCEPT:

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About This Quiz & Worksheet

In order to assess your understanding of ethical marketing and its impact on consumers, explore the worksheet and quiz. For the quiz, you should know what ethical marketing is and be familiar with examples of unethical marketing practices.

Quiz & Worksheet Goals

Complete these resources to check your knowledge of:

  • How ethical marketing can impact consumers
  • Guidelines issued by the American Marketing Association to ensure ethical marketing strategies and tactics
  • What ethical marketing refers to
  • Examples of unethical marketing practices

Skills Practiced

  • Making connections - use understanding of the concept of ethical marketing and its impact on consumers
  • Information recall - access the knowledge you have gained about what an unethical marketing strategy looks like
  • Interpreting information - verify that you can read information about guidelines set forth by the American Marketing Association to ensure ethical marketing and interpret it correctly

Additional Learning

Complete the accompanying lesson named Impact of Ethical Marketing on Consumers to explore more topics. These include:

  • Right vs. wrong
  • Important elements to consider when making ethical marketing decisions
  • The relationship between ethical marketing and consumers
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