Ethical & Unethical Target Marketing in Business

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Consumers with psychological problems or a lack of maturity and intelligence that makes it hard for them to make informed purchases are considered to be a _____?

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1. When Janet goes to the mall to buy a new dress she has several things on her mind. She's thinking about her favorite colors and materials, the latest fashion trends and the stores where she has found bargains in the past. All of these thoughts are illustrations of which of the following?

2. Samurai Insurance uses an advertisement beginning with a house that was completely demolished in a hurricane. Items from the house lie broken and scattered, and even the dog house is crushed in the foreground of the scene. This type of advertising can be classified as _____.

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About This Quiz & Worksheet

Grasping the ethics of target marketing is important for modern-day consumers, and this quiz and worksheet combination will help you test your understanding of what makes target marketing ethical or unethical. This quiz will test your understanding of who companies market to, how companies market to them, and the ethics of their attempts to market to a given population.

Quiz & Worksheet Goals

In these assessments, you'll be tested on:

  • The types of audiences companies market to
  • The characteristics that companies can exploit
  • Ethical vs. Unethical interactions between companies and consumers

Skills Practiced

  • Reading comprehension - ensure that you draw pertinent information about what makes advertising ethical or unethical from the related lesson
  • Critical thinking - apply relevant concepts to examine information about target marketing and advertising to understand that some companies do market to the vulnerable and why
  • Interpreting information - verify that you can read information about factors that influence purchasing and interpret it correctly

Additional Learning

To find out more about the ethics of target marketing, review the accompanying lesson entitled Ethical & Unethical Target Marketing in Business. This lesson covers the following objectives:

  • Differentiate between ethical and unethical marketing and advertising practices
  • Understand the importance of marketing in ethical ways
  • Absorb key concepts related to unethical actions, such as manipulation and exploitation of vulnerable populations
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