Incorporating Ethics Into Marketing Strategy


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question 1 of 3

Which best describes ethics as it pertains to marketing?

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1. Which is a way to incorporate ethics in marketing strategy?

2. Which would be considered unethical marketing regarding honesty?

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About This Quiz & Worksheet

How are ethics incorporated into marketing strategy? Figure out what you know about the role of ethics in marketing and consumer safety by using the quiz and worksheet.

Quiz & Worksheet Goals

You will be tested over the following topics:

  • An example of marketing with consumer safety in mind
  • What keeping the consumer security in mind entails
  • The meaning of ethics as they pertain to marketing
  • A way to incorporate ethics in marketing strategy
  • An example of an unethical marketing strategy about honesty

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on ethics and marketing strategy
  • Making connections - use understanding of the concept of ethics and its importance for marketing
  • Information recall - access the knowledge you have gained about how ethics is incorporated into marketing strategy and interpret it correctly

Additional Learning

To learn more, use the lesson titled Incorporating Ethics Into Marketing Strategy. Thanks to this lesson, you can:

  • Determine what ethics refers to
  • Review examples of honesty
  • Figure out why companies need to market