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Marketing Research Ethics: Collecting Consumer Information

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The Mark Marketing Company sold contact information for respondents to their survey on car features to a local car dealership. This is an example of which of these ethical issues?

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1. Which of the following is an example of a deceptive practice in marketing research?

2. Which of the following is a part of the Marketing Research Association's code of conduct?

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About This Quiz & Worksheet

In marketing research, there are certain ethics that need to be considered by companies. Assess your knowledge of these ethics and examples of deceptive practices in marketing research with the quiz and worksheet.

Quiz & Worksheet Goals

Take the quiz as many times as you would like, assessing your knowledge of:

  • What PII is
  • A vulnerable population when conducting research
  • An example of deceptive practices in marketing research
  • Ethical issues involved in marketing research
  • Parts of the Marketing Research Association's code of conduct

Skills Practiced

  • Interpreting information - verify that you can read information about parts of the Marketing Research Association's code of conduct and interpret them correctly
  • Information recall - access the knowledge you have gained about what PII refers to
  • Reading comprehension - ensure that you draw the most important information from the lesson on ethics of collecting consumer information

Additional Learning

You can review more about ethics in marketing research thanks to the lesson titled Marketing Research Ethics: Collecting Consumer Information. Use this tool to:

  • Review the role of a market researcher
  • Analyze dishonesty in market research
  • Define objectivity
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