What Is Ethnographic Research in Marketing? - Definition, Methods & Examples


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What is ethnography?

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1. Which of the following statements regarding ethnographic research in social sciences and marketing is most accurate, according to this lesson?

2. Which of the following would be an ethnographic study?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of how to predict human behavior in marketing despite its inherent difficulties. Topics you'll need to know to pass the quiz include understanding the definition of ethnography as well as knowing the applications of ethnographic research.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Definition of ethnography
  • Applications of ethnographic research
  • Examples of ethnographic study
  • Forms of ethnographic research
  • Benefits of using ethnography

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Knowledge application - use your knowledge to answer questions about the definition of ethnography
  • Interpreting information - verify you can read information regarding the forms of ethnographic research and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related ethnographic research in marketing lesson

Additional Learning

To learn more about why researchers rely on ethnography for selling products, review the corresponding lesson What is Ethnographic Research in Marketing? - Definition, Methods & Examples. This lesson will help you:

  • Define what ethnography is
  • Understand the importance and difficulties behind ethnographic research
  • Identify how ethnography can be applied to marketing
  • Describe the methods used for ethnography in marketing
  • Appreciate the differences that can be realized via ethnography versus just asking consumers questions