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How to Evaluate Survey Questions & Design

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of these market survey objectives will provide information about who your typical customer is?

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1. Which of these question types allows the survey taker to provide their own answers?

2. Which of these question types allows a survey taker to choose from a range of positive or negative responses?

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About This Quiz & Worksheet

How should a survey be set up? Test your knowledge of surveys and their components using the worksheet and quiz.

Quiz & Worksheet Goals

You will be tested on the following topics:

  • A question type that allows the survey taker to provide their own answers
  • Reasonable number of questions for a survey
  • Questions that you should ask in a market survey
  • Market survey objectives that provide information about who your typical customer is
  • Question that allows the survey taker to choose from a range of positive or negative responses

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on evaluating a survey's components
  • Knowledge application - use your knowledge to answer questions about the different types of questions on a survey
  • Information recall - access the knowledge you have gained about the number of questions a survey should have

Additional Learning

Go through the lesson titled How to Evaluate Survey Questions & Design to learn more about the makeup of surveys. Objectives you can cover include:

  • Identify the types of surveys
  • Understand why surveys are used
  • Review tips for creating a survey
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