Tracking Customer Loyalty Programs & Analyzing Results


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question 1 of 3

What is a customer loyalty program?

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1. Which is a way to track customer loyalty programs?

2. Which is an example of a punch card or frequency program that rewards customer loyalty?

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About This Quiz & Worksheet

This quiz/worksheet combination will help you test your understanding of customer loyalty programs. The questions on the quiz will test you on what customer loyalty programs are and a way to track customer loyalty programs.

Quiz & Worksheet Goals

This quiz and worksheet were designed to test you on:

  • Ways to track customer loyalty programs
  • Benefits of analyzing the revenue
  • Definition of a customer loyalty program
  • How to measure the success of a customer loyalty program
  • Example of a punch card/frequency program

Skills Practiced

  • Information recall - access the knowledge you've gained regarding an example of a punch card/frequency program
  • Reading comprehension - ensure that you draw the most important information from the related lesson on customer loyalty programs
  • Critical thinking - apply relevant concepts to examine information about the benefits of analyzing the revenue

Additional Learning

For more info on customer loyalty programs, review the accompanying lesson called Tracking Customer Loyalty Programs & Analyzing Results. These are additional objectives covered in the lesson:

  • Review why businesses create customer loyalty programs
  • Learn about the benefits of a customer loyalty program
  • Explore the way companies can track these programs through rewards
  • Understand the importance of looking at enrollments