Evaluative Criteria in Marketing: Definition & Summary Video

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question 1 of 3

Evaluative criteria in marketing is _____.

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1. Companies may assess consumers' evaluation criteria using which research method?

2. Two examples of the direct method in marketing include _____.

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About This Quiz & Worksheet

Evaluative criteria is used to help companies understand more about their customers. You can see how much you know about this criteria and ways it is used in the quiz.

Quiz & Worksheet Goals

Using these interactive tools, check your understanding of the following topics:

  • Research method used to assess customers' evaluative criteria
  • Evaluative criteria characteristics
  • An attitude based choice
  • An attribute based choice

Skills Practiced

  • Information recall - access the knowledge you have gained regarding why evaluative criteria from customers is important to know for customers
  • Reading comprehension - ensure that you draw the most important information from the related lesson on evaluative criteria
  • Knowledge application - use your knowledge to answer questions about what an attribute based choice is

Additional Learning

Help yourself learn more about evaluative criteria by checking out the lesson called Evaluative Criteria in Marketing: Definition, Lesson & Quiz. You have the ability to complete the following tasks thanks to this engaging lesson:

  • Compare and contrast attribute and attitude
  • Determine the purpose of using a focus group
  • Examine how to assess evaluative criteria from customers
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