Evoked Set in Marketing: Definition & Explanation - Quiz & Worksheet


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question 1 of 3

Which of the following is the best explanation of the term evoked set in marketing?

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1. What is a total set in marketing?

2. Why is evoked set an important concept in marketing?

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About This Quiz & Worksheet

The evoked set is an important concept in marketing, and this quiz/worksheet will help you test your understanding of its significance and utilization as well as related marketing terms.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following:

  • Definition of evoked set and total set
  • Importance of evoked set in marketing
  • Marketer's goal in addressing the evoked set

Skills Practiced

  • Defining key concepts - ensure that you can accurately define important terms, such as evoked set and total set
  • Information recall - access the knowledge you've gained regarding the significance of evoked set, as well as how the marketer uses the evoked set
  • Lesson comprehension - ensure that you draw the most important information from the related marketing lesson

Additional Learning

To learn more, the accompanying lesson titled Evoked Set in Marketing: Definition & Explanation. The lesson meets these objectives:

  • Define evoked set, total, and awareness set
  • Understand a provided example of evoked set
  • Recognize how the evoked set is used in marketing