How Executives Can Maintain Authenticity on Social Media

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Authenticity builds _____, which facilitates better personal and professional relationships with followers.

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1. Where do you get authenticity?

2. In the 70/30 Rule of sharing information on social media, what does the 70 percent represent?

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About This Quiz & Worksheet

See what you know about how executives can maintain authenticity on social media. Answer these quiz questions on important areas like what is built through authenticity and the way authenticity is created.

Quiz & Worksheet Goals

These areas of study are covered:

  • The 70 percent in the 70/30 rule of sharing information on social media
  • Tone an executive should use with social media followers
  • Social media goal that is more important than gaining many followers

Skills Practiced

  • Reading comprehension - make sure you know the most important information from the lesson on how executives can maintain authenticity on social media, including where authenticity comes from
  • Knowledge application - use your knowledge to answer questions about what comes from authenticity that helps to build followers and the tone an executive should take with his/her social media followers
  • Defining key concepts - make sure you can accurately define the 70 percent in the 70/30 rule of sharing information on social media

Additional Learning

Feel free to explore the accompanying lesson, How Executives Can Maintain Authenticity on Social Media. You'll review the following topics:

  • Example of authenticity in CEO Richard Branson's brand
  • Strategies to humanize your social media presence
  • Benefits of being authentic with your followers
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