What is Experimental Marketing? - Definition & Examples


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question 1 of 3

The first step in the experimental marketing process is to create a(n) _____.

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1. Which of the following is the best marketing strategy to use in the digital marketplace?

2. Marietta is the marketing manager for ABC Manufacturing. She is interested in conducting experimental marketing that would encourage current customers to share the names of their friends and family who might also be interested in ABC's products. What marketing objective is she focused on?

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About This Quiz & Worksheet

Measure your comprehension of experimental marketing with this convenient quiz and worksheet. This multiple-choice quiz requires you to understand the considerations that should be made during an experimental marketing campaign.

Quiz & Worksheet Goals

Here's what the quiz covers:

  • The first step in experimental marketing
  • An effective marketing strategy for the digital marketplace
  • Encouraging customers to provide information about their friends and family
  • Considerations in experimental marketing
  • What's used as a baseline for comparison with a new strategy

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about experimental marketing
  • Interpreting information - verify that you can read information about starting the experimental marketing process and interpret it correctly
  • Information recall - access the knowledge you've gained regarding important considerations in experimental marketing

Additional Learning

Learn even more about this topic with the lesson titled What is Experimental Marketing? - Definition & Examples. Below are examples of the topics in this lesson:

  • How marketing has changed over the years
  • An overview of items for a marketing manager's focus
  • Marketing strategies that are data-driven